Vapoura
Case Study
Strategic challenge
Vapoura set out to transform their distinctive brand and liquid proposition into a commercially viable and scalable business. The challenge? Identifying the right commercial positioning, channels and strategy to drive growth and lasting impact.
Key services
Fox in the Well provided full ‘go-to-market’ strategy for Vapoura - which included:
Commercial Strategy: Full services delivery across channel segmentation, pricing, route to market, trade investment, sales training and commercial & financial forecasting.
Commercial Marketing: Market, category and competitor insights, commercial value proposition and digital strategy.
Trade Engagement: Trade advocacy strategy, NPD advice, brand training content, range tasting notes.
Results
By implementing a focused commercial strategy for 2025, Vapoura have secured impressive early traction in their target channel segments. The result? A positive trade response, improved cash management and a clear roadmap for sustainable growth, with roll out supported by ongoing founder advisory.
“Fox in the Well helped us turn our brand into a real business. Carly and the team truly understood our vision and developed a go-to-market strategy that gives us a clear path for growth—without compromising our brand’s value.
Their expertise has been phenomenal. Working with them has been a game-changer for us as founders, and their support in upskilling us has been invaluable. We couldn’t be happier with the journey so far and look forward to continuing our partnership as our brand grows.”
