Privacy Policy

Effective Date: May 2025

Fox in the Well (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy sets out how we collect, use, store, and share your personal data in accordance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and other applicable data protection laws.

1. What Data We Collect

We may collect and process the following types of personal data:

  • Identity and Contact Information – such as your name, email address, telephone number, job title, and company name.

  • Technical Data – including IP address, browser type, time zone setting, pages visited, and other usage data via cookies or similar technologies.

  • Correspondence Data – any communication you send to us, including via email or forms submitted on our website.

We do not knowingly collect data from anyone under the age of 18.

2. How We Use Your Data

We process your personal data only where we have a legal basis to do so. This may include:

  • Consent – where you have given explicit permission (e.g. signing up to receive marketing emails).

  • Contractual necessity – where data is needed to perform a contract or take steps at your request.

  • Legal obligation – to comply with legal or regulatory requirements.

  • Legitimate interests – for the operation and improvement of our business (provided your rights do not override those interests).

We use your data to:

  • Respond to your enquiries.

  • Provide consultancy services.

  • Improve our website and user experience.

  • Send you relevant information, updates, or marketing if you have opted in.

3. Data Sharing

We will not sell or rent your personal data. We may share your information with:

  • Service providers – such as IT hosting companies, CRM platforms, or email service providers, under strict confidentiality agreements.

  • Legal authorities – if required to comply with legal obligations or protect our rights.

All third parties are required to respect the security of your personal data and to process it in accordance with the law.

4. International Transfers

If we transfer your personal data outside the UK or EEA, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK or EU authorities.

5. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

6. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate or incomplete data.

  • Request erasure of your data (in certain circumstances).

  • Object to or restrict processing of your data.

  • Withdraw consent where processing is based on consent.

  • Request data portability.

  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have not complied with data protection laws.

To exercise any of your rights, please contact us at hello@foxinthewell.com.

7. Cookies

Our website uses cookies and similar technologies to collect data about your browsing behaviour and preferences. You can control cookie usage through your browser settings.

Please see our separate Cookie Policy for more details.

8. Links to Other Websites

Our website may include links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and, where appropriate, notified to you by email.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: hello@foxinthewell.com