Botivo
Case Study
Strategic challenge
Botivo is at the forefront of a new era in non-alcoholic drinks. As the brand grew rapidly, expanding the in-house team at pace, the business needed the right structure to balance ambition with commercial rigour and financial clarity.
Key services
Fox in the Well worked closely with the Botivo team to deliver:
Commercial planning, including channel segmentation with a specific focus on unlocking retail distribution, with the right pricing and investment strategy to win.
Investment support spanning commercial and financial forecasting, investor deck preparation and investor comms support.
Finance advisory including process to set up regular reporting to build performance management capability.
Results
Successfully raised two investment rounds, including an oversubscribed EIS raise, fuelling rapid expansion.
Botivo tripled annual revenue, driven by a strategic focus on channel mix and margin.
Secured distribution in 1,000+ outlets, including a Waitrose listing that delivered record-breaking rate of sale in the non-alcoholic category.
“Thanks to the incredible support of Fox in the Well as our commercial strategy partner, we’ve been able to scale Botivo while maintaining strong commercial foundations.
Kieran and Carly feel like an extension of our team, always thinking about the bigger picture and the long-term health of our business. Their insightful advice - and helpful challenges - have been instrumental in driving our plans forward while keeping us true to our mission.”
