Tanica
Case Study
Strategic challenge
Tanica set out to premiumise the Spritz category with a bold, botanical-forward aperitif inspired by Sydney’s coastal culture. Founder Adriane needed a clear commercial strategy to carve out a space in the market - beyond traditional aperitifs - and drive meaningful brand engagement.
Key services
Fox in the Well worked with Adriane to:
Define channel strategy, identifying key cities, venues and consumer moments to unlock growth.
Develop a compelling Commercial Value Proposition, ensuring a strong brand and sales narrative.
Advise on activation strategy, securing menu placements and visibility in top on-trade accounts.
Produce a commercial forecast, to support investment raise and define business KPIs.
Results
Within a year, Tanica gained distribution in 80 target venues, with 71% featuring a Tanica Spritz on their menu.
Strategic execution drove sales of up to 10 bottles per week in key accounts, establishing Tanica as a true challenger and next-generation Spritz in influential coastal bars.
